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No Magic Expands Partnership With E2E Technologies To Bring Business Middleware to North America

Greater Organizational Efficiencies, Faster Time-to-Market, Lower Costs Propelled by Process Integration & Optimization with the E2E Bridge

Allen, Texas and Basel, Switzerland – No Magic Inc., the leading global provider of integrated modeling, simulation, and analysis services and solutions and E2E Technologies, provider of the process-oriented Business Middleware E2E Bridge, announced an expansion to their partnership today. No Magic's MagicDraw and BPMN solution, Cameo Business Modeler are integral components of the E2E Bridge platform. No Magic, Inc. will introduce the ISO-certified software platform, the Cameo E2E Bridge to the North American market beginning April, 2013. The close collaboration between both companies will help joint customers achieve faster, more efficient and far less costly business process integration to improve time-to-market and reduce operating costs. This integration approach delivers a significant annual return-on-investment to any organization that has annual software IT budget of $2 million or more.

e2e bridge logo"The E2E Bridge allows organizations to model their end-to-end process integration in a way that technical and non-technical individuals can collaborate effectively throughout the entire business improvement cycle," said Pete Ianace, No Magic's V.P., Commercial Sales. "By directly executing these integrated process models, Cameo E2E gives organizations for the first time a middleware that acts as a "single source of truth" for process owners, software developers and IT. That's simply unbeatable! It means: when you're done with the system architecture model – you're done," said Ianace.

"Customer successes in Europe have impressively shown that savings in both cost and time are off-the-charts when using such a process-oriented Business Middleware approach as opposed to conventional application integration," said Gary Duncanson, President and CEO of No Magic. "We are delighted to partner with E2E and use the combined strength of both companies' products to fill an urgent need in the North American market. With the number of mergers and acquisitions at an all time high, this solution is critical to lowering integration costs up to 90%, versus traditional approaches," added Mr. Duncanson.

"No Magic and E2E have for many years shared the same vision, that modeling as a common language brings business and IT permanently to the same table. The close integration of both companies' products truly unleashes the power of interdisciplinary collaboration," said Stephan Prinzkosky, Head of Global Sales for E2E. "We're excited to expand our close business relationship with No Magic, which we've celebrated on a daily basis for more than twelve years. We are taking the business values of both companies to the next level to bring an integrated solution for rapid process optimization to North American organizations."

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